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Joe W. Brown's Horseshoe Club Las Vegas Casino Binion's Full Matchbook c1953-64
Joe W. Brown's Horseshoe Club Las Vegas Casino Binion's Full Matchbook c1953-64
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Welcome to my listing for:
Joe W. Brown's Horseshoe Club Las Vegas Casino Binion's Full Matchbook c1953-64
Benny Binion bought the Eldorado Club and Hotel Apache in 1951, re-opening them as Binion's Horseshoe (also called the Horseshoe Casino) The casino's interior had a frontier flavor, like an old-style riverboat, with low ceilings and velvet wallpaper. It was the first casino in downtown Las Vegas (also called Glitter Gulch) to replace sawdust-covered floors with carpeting, and was the first to offer comps to all gamblers, not just those who bet big money. Binion also instituted high table limits. When Binion first opened the Horseshoe, he set the craps table limit at $500—ten times higher than any other casino in Las Vegas at the time. Ultimately, Binion's raised the table limit to $10,000 and even eliminated table limits completely at times, which was an immediate hit.
Unlike other casinos, the emphasis at Binion's was on gambling, not on big performing acts. The casino was also very egalitarian; there were no private pits for high rollers.
Other members of Binion's family were involved in the casino. His sons, Jack and Ted, supervised the games, while his wife, Teddy Jane, kept the books until her death in 1994.
Benny served time in Leavenworth Penitentiary from 1953 to 1957 for tax evasion. He sold a majority share of the casino to fellow gambler and New Orleans oilman Joe W. Brown to cover back taxes and legal costs. It was generally understood, however, that Brown was only a caretaker, and Benny regained controlling interest in 1957. He did not regain full control, however, until 1964.
While Brown operated the casino, he installed the famous $1 million display on the casino floor. He sold the display in 1959 and it was later recreated using 100 of the $10,000 bills by Benny in 1964. The display became one of the casino's attractions.
As a convicted felon, Benny was no longer allowed to hold a gaming license, so his sons took over day-to-day control when the family bought out Brown. Jack became president while Ted became casino manager. Benny assumed the title of Director of Public Relations. (Source: Wikipedia)
20 Strike - Missing 0 sticks
Showing barely any signs of wear and handling consistent with its age. No issues to note. Clean throughout. Colors are vibrant. Overall, in very good condition. Will display well in your collection. I may have multiples - you will receive a matchbox in the same very good condition as the example shown in the photos.
**Shipped securely with USPS Ground Advantage service in a 4x4x4 box with full tracking**
Joe W. Brown's Horseshoe Club Las Vegas Casino Binion's Full Matchbook c1953-64
Benny Binion bought the Eldorado Club and Hotel Apache in 1951, re-opening them as Binion's Horseshoe (also called the Horseshoe Casino) The casino's interior had a frontier flavor, like an old-style riverboat, with low ceilings and velvet wallpaper. It was the first casino in downtown Las Vegas (also called Glitter Gulch) to replace sawdust-covered floors with carpeting, and was the first to offer comps to all gamblers, not just those who bet big money. Binion also instituted high table limits. When Binion first opened the Horseshoe, he set the craps table limit at $500—ten times higher than any other casino in Las Vegas at the time. Ultimately, Binion's raised the table limit to $10,000 and even eliminated table limits completely at times, which was an immediate hit.
Unlike other casinos, the emphasis at Binion's was on gambling, not on big performing acts. The casino was also very egalitarian; there were no private pits for high rollers.
Other members of Binion's family were involved in the casino. His sons, Jack and Ted, supervised the games, while his wife, Teddy Jane, kept the books until her death in 1994.
Benny served time in Leavenworth Penitentiary from 1953 to 1957 for tax evasion. He sold a majority share of the casino to fellow gambler and New Orleans oilman Joe W. Brown to cover back taxes and legal costs. It was generally understood, however, that Brown was only a caretaker, and Benny regained controlling interest in 1957. He did not regain full control, however, until 1964.
While Brown operated the casino, he installed the famous $1 million display on the casino floor. He sold the display in 1959 and it was later recreated using 100 of the $10,000 bills by Benny in 1964. The display became one of the casino's attractions.
As a convicted felon, Benny was no longer allowed to hold a gaming license, so his sons took over day-to-day control when the family bought out Brown. Jack became president while Ted became casino manager. Benny assumed the title of Director of Public Relations. (Source: Wikipedia)
20 Strike - Missing 0 sticks
Showing barely any signs of wear and handling consistent with its age. No issues to note. Clean throughout. Colors are vibrant. Overall, in very good condition. Will display well in your collection. I may have multiples - you will receive a matchbox in the same very good condition as the example shown in the photos.
**Shipped securely with USPS Ground Advantage service in a 4x4x4 box with full tracking**
